This program is presented to you by the CSUF SBDC in partnership with HeraHub Irvine. CEO Moms is a cohort-style series for women entrepreneurs to actively work on scaling their businesses or already-established side hustles. In this 5-part series you will:

• Hone your skills to better use your financial data to drive your business, identify and adjust areas to improve cash flow, profitability, and future planning.
• Research and identify primary and emerging customer segments and build a plan around attracting them.
• Identify competition and strategic partners for opportunities to collaborate and maximize market share. Learn effective ways to expand your team of employees and resource partners.
• Understand the various Woman-Owned Business Certifications as they relate to winning business in different areas. Identify opportunities for adding equity or debt capital to scale more deliberately.
• Showcase your business in a digital presentation with cohort members, partners, and the public.

This program is for:

• Brick and Mortar (Retail, Restaurant, or Service)
• Professional Services (CPA’s, Accountants, Attorneys, Insurance and Real Estate Agents, Consultants, etc.)
• Home-based businesses (Daycare, On-line retail, Established side-hustles)
• Cottage Food Operators, Home Cooks, Caterers, etc.

This cohort is for women, taught by women. Although “business is business”, women often approach the process differently and many times have a variety of other obstacles and responsibilities. Attendees can expect highly interactive and vibrant discussions with the instructors and other cohort members.

Vetting Process:

All applicants will be going through a vetting process. Approved participants will be notified via email.

The minimum requirements:

• Currently in business
• Poised to add employees or independent contractors to their teams
• In revenue $50,000+
• Already have at least one product or service in play
• Be able to attend all group meetings: Tuesdays – Sept 7, 14, 21, 28, and Oct 5 – 10:00 AM to 12:00 PM
• Commit to one-on-one meetings with SBDC consultants to work on your growth plan