If you are trying to grow your business in this age of digital transformation, you're most likely challenged with creating good, quality content for your website. Many small and mid-sized companies produce content that doesn't get seen on the search engines, nor shared on the social media platforms. After investing so much time in generating the content, this can be trusting and unproductive.
Steve Pitchford will be presenting this workshop to help you get help a better understanding of what it takes to create good, quality content that drives traffic to your website and that also generates more social shares of that content. There are three entities to keep in mind while you're planning and writing content; your brand, your audience, and the search engines. So we will be taking inventory of what industry experts teach on these topics, as well as provide insights to what Google's Search Quality Guidelines say about it.